Newsletter.

The history of perfume and What is new. . . . .

Hello and welcome to our latest Newsletter. In this months issue we have some interesting facts about the history of perfume and some gorgeous new items in stock.

The History of Perfume

We will start off by giving you our condensed version of the history of perfume – and it is an ancient history.

Apparently primitive perfumery began with the burning of gums and resins and was used in ancient rites and religious ceremonies and so perfume was born.

The word perfume actually comes from the Latin expression per fumum – which means “through the smoke” and that is exactly how the ancients got it – by burning those resins.

The earliest records of perfume are from ancient Egypt. Apparently when Tutankhamen’s tomb was opened there were over 3000 jars of perfume found in there and believe it or not some of them still smelled after more than 3, 000 years!!!! (It would be good if modern perfumes lasted that long).

The next oldest records of perfume are actually found in the bible and were again used in worship, there was perfumed oil used for anointing the priests and also incense that was burned as part of their religion. The exact recipe is still found in the bible in the book of Exodus chapter 30!!! It contained frankincense and myrrh (among other things) – interestingly these ingredients are found in the original Escada perfume, designed by Margaretha Ley – We wonder if it smells similar to that recipe that was used so many thousands of years ago?!

Perfumes were also used to embalm dead bodies in preparation for burial. At around this same time they were also used as disinfectants and deodorants.

Later in Roman times (around the year 54 CE) it is reported that the emperor Nero spent around £52,000.00 in order to perfume a party!! There were pipes hidden in the dining rooms and the guests were all sprayed with fine mists of perfumed water.

From the 7^th century the Chinese invented the perfumed sachet and later the Ottomans used Roses in fine fragrance.

The French revolutionised perfumery a bit during the 18^th century and apparently the court of Louis XV was named the perfume court – and they used to put the stuff everywhere – on their clothes, gloves, fans on the furniture and on themselves – a very good idea indeed, as they needed to disguise the fact that they never washed very often!!!

Even though perfume is associated with the French the biggest revolution was actually in Germany!!! – In a small part of Germany near Achen, the Germans invented a new perfume and they named it after the place it was discovered and thus Cologne was born!!! They used to use it in the bath, they mixed it with wine and drunk it (Yuk!) they used to put in on a lump of sugar and ate it as a mouthwash (double yuk!) and they used it medicinally as well – in poultices for dressing wounds (ouch!) and when giving enemas too (double ouch!!! – not that any of us here at Yu Yu Beaute have ever needed to have one of those!).

Finally, the first perfume (pictured above) as we know it today was released by an Italian in Germany and it is now known as the eau de cologne . . . . . . (drum roll please) . . . . . . 4711 or in German –Siebenundvierzigelf – we think it sounds better in English. . . . Anyhow, nowadays perfumery is a multi billion pound business and there are more varieties than you could shake a stick at.

What’s New??

Moving on to the next item on our agenda – What’s new?

Well – ladies you will love this. We have been able to get hold of some absolutely fabulous mascaras by Helena Rubinstein. There are lengthening ones and thickening ones and ones that can sing and dance and make a banana split while darning your stockings.

Helena Rubinstein lived from 1870 till 1965 and became one of the most successful and richest women in the world. Her sense of style and shrewd business sense made her world famous and her cosmetics influenced the fashion business as well as the art world.

These mascaras are normally £18.00 each in the shops and we have them a mere snip at £12.50. They are available in a range of colours but get them soon as they will not be around for ever.

Don’t forget ladies that Helena Rubinstein herself used to say “There are no ugly women, only lazy ones”. So snap one of these up today and get yourself luscious lashes that will make all your friends pea green with envy.

Click here for all things Helena Rubinstein:

http://www.yuyubeaute.com/helena-rubinstein-m-144.html

OK – that is all for now, so until next month, thanks for reading.

Yu Yu Beaute
www.yuyubeaute.com

Yu Yu Beaute

Newsletter

In this issue we have some news about some of our latest products, a super special offer, the results of our competition, some interesting tidbits about fine fragrance and . . . . some err alternative answers to exam questions. . .

First of all, Did you know that the month of August was named after Roman Emperor Augustus??? This is a photo of him - doesn't he look handsome? Do not believe a word of it!! Apparently, he was toothless and had very bad skin! (Maybe he would have benefitted from using some of our Neutrogena foundation - we have one that helps get rid of spots and also one that improves skins elasticity - here is the link - At around a third of the reccommended retail price - these are definately worth a look.: http://www.yuyubeaute.com/neutrogena-m-157.html?osCsid=9e282ef1c396a832fac368b35bff583d

Anyhow, to get back to our friend Augustus. . . . It is rumoured that the months of the year should have 30 days and 31 days each in turn - so for example, April has 30 days, May has 31, June has 30, July 31 and so on and so forth. But Augustus was not happy that his month of the year only had 30 days and the month that was named after Julius Caesar (July) had 31, so he pinched a day from February and made sure that August also had 31 days. Having said all that, Augustus did do some good things for Rome that lasted for many years and after his death he was revered.

Anyway enough about the ancient Romans (don't you just love their sculptures though - they were actually pinched from the Greeks who did them first) OK enough procrastination (come on tell the truth - you are really impressed that we know such a big word aren't you?) We just have to tell you about our offer and who the winner of our competition is, because if we don't we are liable to have an accident.

For the month of September and October we will be including an Yves Rocher, Effervescent scented bath tablet in every order. The scents available are Lime or Tangerine, but you do not know which one you will get, so when you open your parcel it will jump out and yell SURPRISE! (or something like that).

Now for the results of our competition . . . If you remember we were going on about celebs who have released their own fragrance, and we asked you for a list of celebs with their own fragrance (not designers like Stella McCartney, Christian Dior, Ralph Lauren, Yves Saint Laurent etc). Well our winner is . . . . (drumroll please) . . .

V. Smith

who will be getting her Elizabeth Arden Tote Bag filled with goodies very soon. There are samples in there and body lotions, body washes and loads of other goodies too. So congratulations, and we hope that you enjoy your bag and all the goodies that are in it. We know that you will be smelling as fragrant as a flower and have skin as soft as a baby's bum very soon.

Here is V. Smith's list of celebs with their own fragrance (it is not definitive):

Kylie Minogue

britney spears

celine dion

sarah jessica parker

J Lo

Jade Goody

Paris Hilton

David Beckham

madonna

elizabeth taylor

shilpa shetty

jessica simpson

beyonce

naomi campbell

danielle steele

derek jeter

hillary duff

mariah carey

priscilla presley

and

Donald Trump.

Well done - by the way we also had Christina Aguilera, Antonio Banderas and Isabella Rosselini and before you all send loads of mails asking - we did double check and amazing as it may seem, yes Donald Trump did release his own fragrance too!!!! (we wonder who bought it? What next Eau de John Major we ask ourselves???)

Now a little info about fine fragrance:

Perfume is a generic word that is used in general for all fragrance but perfumes are available in 4 different types. These are

Eau de Cologne

Eau de Toilette

Eau de Parfum

and Parfum (or Pure Perfume).

Have you ever wondered what the difference is? Well read on . . .

Pure Perfume (or Parfum) is the most potent fragrance available (and the most expensive) as it is in its purest form, then the next strongest is Eau de Parfum, followed by Eau de Toilette and trailing in least strongest place is Eau de Cologne. Some fragrances are available in all of the above strengths but most are not. The most widely available is Eau de toilette, but if you see a fragrance that is available in eau de toilette and eau de parfum then it is likely that it is more or less the same fragrance but the eau de parfum will last longer and smell a bit stronger, some of the notes will stand out more than others, so you may spot a bit of a difference.

However just to confuse us some of the big companies have introduced an eau de parfum and called it by the same name as the earlier eau de toilette (like Burberry Brit, or Jean Paul Gaultier) and have changed the notes considerably, so it is essentially a similar fragrance but not just a stronger version of the same thing (don't you hate it when they do that?)

Finally, (and just for fun) as there is so much publicity about how well everyone has done with their exams, we thought we would share with you some of the questions and answers that were set in examinations in Swindon, Wiltshire. These are genuine answers from 16 year olds:

Q. Name the four seasons
A. Salt, pepper, mustard and vinegar

Q. Explain one of the processes by which water can be made safe to drink
A. Flirtation makes water safe to drink because it removes large pollutants like grit, sand, dead sheep and canoeists

Q. How is dew formed
A. The sun shines down on the leaves and makes them perspire

Q. What causes the tides in the oceans
A. The tides are a fight between the earth and the moon. All water tends to flow towards the moon, because there is no water on the moon, and nature abhors a vacuum. I forget where the sun joins the fight

Q. What are steroids
A. Things for keeping carpets still on the stairs

Q. What happens to your body as you age
A. When you get old, so do your bowels and you get intercontinental

Q. Name a major disease associated with cigarettes
A. Premature death

Q. How can you delay milk turning sour
A. Keep it in the cow

Q. How are the main parts of the body categorised (eg the abdomen)
A. The body is consisted into 3 parts - the brainium, the borax and the abdominal cavity. The brainium contains the brain, the borax contains the heart and lungs and the abdominal cavity contains the five bowels: A,E,I,O and U

Q. What is the fibula
A. A small lie

Q. What does "varicose" mean
A. Nearby


Q. Give the meaning of the term "Caesarean section"
A. The caesarean section is a district in Rome

Q. What is a seizure
A. A Roman Emperor

Q. What is a terminal illness
A. When you are sick at the airport

Q. Give an example of a fungus. What is a characteristic feature
A. Mushrooms. They always grow in damp places and they look like umbrellas

Q. What does the word "benign" mean
A. Benign is what you will be after you be eight

Q. What is a turbine
A. Something an Arab or Sheik wears on his head

Yu Yu Beaute

http://www.yuyubeaute.com